Publicity For Good Supports Better-for-You Innovations at Natural Products Expo West 2026
Award-winning PR firm joins the world’s leading natural products event to amplify purpose-driven CPG brands through strategic storytelling.
ANAHEIM, Calif., Feb 25, 2026 — Publicity For Good (PFG), the No. 1 communications firm for purpose-driven brands, is set to headline a strategic presence at Natural Products Expo West from March 3–6, 2026. Publicists Georgina Taylor and Pat Kelly will join PFG clients with impact-focused Consumer Packaged Goods (CPG) at the Anaheim Convention Center to bridge the gap between value-based, grassroots innovation and mainstream media authority.
The 45th annual Expo West serves as the primary global stage for the natural and organic industry, featuring over 3,000 exhibitors and a new CPG Innovation Summit. Heather Holmes, founder of Publicity For Good believes that the Natural Products Expo West is the ultimate PR venue for brands that prioritize health and transparency. “PR allows you to grow your community, you build a network, you share your story, and you scale,” Holmes said.
The agency’s presence will focus on elevating a diverse roster of clients who are redefining their respective categories:
Joolies, at Booth N1709, is a reimagining of organic Medjool dates as a vibrant, clean-label snack for health-conscious families. PFG’s strategic amplification for Joolies has already secured a 7.6 billion audience reach across 213 media opportunities. Showcasing its new Date Sours at the event, Joolies is launching this candy-inspired, sour-forward twist with natural caramel-like sweetness of organic dates at Sprouts Farmers Market in May 2026.
Manchester Farms, occupying Booth N328, is America’s oldest and largest quail farm and produces over 80,000 Pharaoh quail per week through humane, sustainable practices and PFG has helped this woman-owned business achieve a 1.1 billion audience reach across 67 media opportunities.
A functional hydration brand, LEVL, a new client at Booth N1446, rises above the noise to elevate wellness with all-natural electrolytes like pink Himalayan salt and clean purposeful ingredients such as aloe vera, and goji berry for refreshing and rejuvenating replenishment.
Finally, Hey!Hunger, a Signal Raptor subscriber and located at Booth F58, is a woman-owned frozen food brand that’s redefining gut health with ultra-low-processed, fiber-rich veggie patties inspired by Indian BBQ recipes.
Publicity For Good has a decade-long track record of scaling CPG brands from startups into category leaders. By focusing on “Honest Processing” and radical transparency, PFG continues to empower the brands that are actively regenerating the planet.
Founders and exhibitors are encouraged to connect with the PFG team throughout the week to discuss modern visibility strategies. For more information, visit publicityforgood.com or expowest.com.
About Publicity For Good
Publicity For Good, based in Nashville, is the #1 communications firm for purpose-driven brands, proudly serving over 400 clients worldwide across CPG, Health & Wellness, FinTech, Professional Services, Non-Profits and other impact-focused industries. Named O’Dwyer’s Best PR Firm for CPG Brands (2020) and Bulldog Awards Midsize Agency of the Year (2021), the agency offers full-service PR, Influencer Marketing, Podcast Tours, Awards Management and Social Media Management. With 60+ professionals spanning 7 countries, Publicity For Good helps purpose-driven brands achieve category leadership through strategic storytelling, consistent media coverage, and data-driven competitor analysis. Founded from a 23′ Airstream, the counter-culture agency now operates from Nashville headquarters with a remote-first team delivering measurable results for mission-aligned businesses.
For more information about Publicity For Good, visit publicityforgood.com.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/
